Even Google employees know that Chrome’s incognito mode isn’t as private as the name implies.
The Google Chrome feature allows users to hide their browsing history from other people using the same device, however, it does not hide their data from the websites they visit or from Google itself. You would be forgiven for thinking that incognito mode is more private than it really is; the company is facing a $5 billion lawsuit over the confusion, and even its own head of marketing was aware of the flaws in the name that was revealed.
As reported by Bloomberg (opens in new tab), Google’s head of marketing Lorraine Twohill sent a direct email to the company’s CEO, Sundar Pichai, saying they need to “make incognito mode really private.” Twohill added that because the service isn’t really private, Google is required to use “fuzzy and protective language,” which she argued could damage consumer confidence in the company’s services.
Other documents that were revealed as part of the court documents show Google officials criticizing the name in 2018, as well as the use of the “Spy Guy” icon. The same linked employee for a study (opens in new tab) which showed that 56.3% of the 460 participants believed that their information was being kept confidential if they were using incognito mode.
How to keep your online data private
If you’re looking for something that does what many people think incognito mode can, you need to use one of the best VPN services available.
While many people use a VPN – short for Virtual Private Network – to bypass geo-blocked content so they can more easily watch the best Netflix shows and the best Prime video shows at home, the tool can also be used to browse the internet. anonymously and securely. A VPN does this by first routing your data through its servers, where it encrypts it before moving on to the website you are visiting.
If you are using one of the more private VPNs – which offer strict no-log policies – the VPN provider, nor the websites you visit, will know data like your device type, your location, or your browsing history. VPNs can even help keep your personal information safe on public Wi-Fi networks, meaning you can access sensitive web pages with greater peace of mind.
We love ExpressVPN best of all the options available, but there are several different options to choose from. And unlike incognito mode, your data will be kept private.