The 12GB Nvidia RTX 4080 graphics card was ‘unreleased’ and will now likely be released under a new name at some point. We’re not sure when we’ll see the rebranded RTX 4080 12GB, but we expect it to at least appear as an RTX 4070 Ti.
Of course this is a very sudden (and embarrassing) change from Nvidia so soon to the proposed release date, but it brings us to a very important question; what happens to all these boxes? An abrupt overhaul of the name leaves manufacturers with a bunch of branded packaging that is now completely unusable.
However, two board partners confirmed to Youtuber Nexus Gamers that Nvidia is willing to compensate them for the packaging destruction costs already done for the 12GB RTX 4080 GPUs.
Analysis: waste and worry
The RTX 4080 12GB is a GPU that Nvidia probably wants to forget about, and shredding the packaging is just a small part of the rebrand procedure. If partners have put the GPUs in boxes ready to ship, then all of that will have to be scrapped, which leads to more labor costs that have to be considered. Discarded packaging is an incredible waste when you think of all those boxes full of paint that need to be thrown away and remade for no real reason.
More importantly, how could this impact consumers? As we know, GPU names are often engraved, pasted or painted on the body, so each individual GPU will need rebranding. If they decide to just reseat the cards and cover the old name, you could end up with a 12GB RTX 4080 on places like Ebay or other 3rd party retailers with the old name, and people can be ripped off.
There is no concrete evidence that Nvidia plans to downgrade the 12GB variant, but it is likely that this can become our 4070.