Salesforce has taken another step towards the cryptocurrency market with the launch of a new NFT Cloud platform.
Part of its Web3 platform, the new offering, currently in a closed pilot, seeks to help companies of all sizes explore whether non-fungible tokens (NFTs) might be the right decision for them and provide the services needed to start and expand in space.
Sales of NFTs have plummeted in recent weeks as buyers’ appetites have dried up, but many companies apparently still see the platform as a viable opportunity.
Salesforce NFT Cloud
“Salesforce’s NFT Cloud pilot enables brands to expand customer experiences to Web3 environments in a sustainable and reliable way,” the company wrote in a press release.
The platform will allow users to create, manage, and sell NFTs directly on the Salesforce Customer 360 Platform, as well as being able to “securely connect customer data to gain a 360-degree view of a customer’s physical and digital worlds.”
Rumors of a Salesforce NFT Cloud first surfaced in early 2022, but were quickly met with protests from company employees.
About 400 Salesforce employees reportedly signed an open letter against its plans, arguing that entering the space raises concerns about its ethical and environmental impact.
In response, the company promised to hold listening sessions with employees to hear their concerns.
The company appears to have accepted the complaints, and in its official launch page (opens in new tab) says that Salesforce NFT Cloud will not support proof-of-work blockchains, which often create significant e-waste due to frequent equipment upgrades.
The company added that its pilot NFT Cloud will automatically calculate carbon emissions from blockchain options and allow the user to offset emissions through reliable, high-quality carbon credits.
Salesforce is also committed to ensuring its NFT Cloud is secure and accountable, promising to incorporate “best-in-class brand and consumer protections by identifying – and preventing – product use for fraud, force or fear.”
It also says it will aim to “empower the end user with explainable governance and engage stakeholders in ongoing evaluation” and “commit to sharing clear and accurate communication about the product and creating trusted experiences and marketswhere safety is a priority”.