YouTube for TV gets a new startup sound – and can add comments

If you’ve been using the YouTube app on your big screen television, you might have noticed a few changes over the last few days: a new sound and animation that appears when the app is launched, and the option to display comments next to what you’re watching.

The sound is official, and YouTube gave a lot of details about it in a blog post (opens in new tab)🇧🇷 Something “vibrant, engaging and easily recognizable” was needed, so YouTube enlisted the help of sound branding studio Antfood to get the perfect audio snippet.

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