YouTube is taking account mentions to the next level

In an effort to increase engagement between creators and users, YouTube will add unique account identifiers for channels, similar to those found on social media platforms.

You might know them better as the “@” symbol that appears before a username. When this feature is released (opens in new tab)you can mention content creators or other users to “increase [a video’s] visibility and [help it reach] new audiences”. YouTube implemented something similar some time ago. Creators can highlight other channels in video titles and descriptions (opens in new tab) or getting people to mention other users in live chats, but that was it.

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